Expedition Unbound: BENDA Redefines Power and Innovation at EICMA 2025

Beyond the asphalt, a new journey begins
At EICMA 2025, BENDA captivated visitors with a bold showcase that reflected the brand’s rapid growth and expanding global influence.
Under the theme “Expedition Unbound,” BENDA presented a collection of models and concept vehicles that embodied its vision for the future, a perfect fusion of technology, performance, and design.

Dark Flag 950: the power of a new generation

The undisputed star of the booth was the Dark Flag 950, the first Chinese cruiser equipped with a V4 engine nearing 1,000 cc. Delivering 108.8 horsepower and 85 Nm of torque, it accelerates from 0–100 km/h in just 3.8 seconds, standing as BENDA’s most powerful production motorcycle to date. A bold demonstration of the brand’s engineering confidence and its mission to redefine the boundaries of high-performance cruising.

Rock 707: control and sophistication

Another highlight was the Rock 707, a striking new addition to BENDA’s cruiser family. Powered by a 691.6 cc V-twin producing 73.4 CV and 68 Nm of torque, it introduces two segment-first technologies:

Dual-Chamber Electronic Air Suspension, which adapts ride height automatically, and
BENDA Electronic Clutch (BEC MK-II), enabling clutch-free riding while maintaining full manual control. These innovations bring a new level of refinement and versatility to the cruiser experience.

Rock 250 CVT: easy riding, pure enjoyment

Completing the range, the Rock 250 CVT delivers a fresh, accessible approach to cruising. With its automatic V-twin powertrain, 25.8 CV output, and standard ABS and TCS, it offers smooth, effortless performance ideal for both urban riders and newcomers. Three motorcycles, three distinct ways to live the BENDA spirit of freedom.

P51 Hybrid Concept: pioneering intelligent performance

The P51 Hybrid Concept marked a defining moment for BENDA’s future vision. Its 250 cc horizontally opposed twin engine works in tandem with an electric motor in a P1 + P3 hybrid system, a configuration widely used in automotive design but unprecedented in motorcycles. With a combined 62 CV, 100 Nm of torque, and a lightweight 178 kg body, the P51 accelerates from 0–100 km/h in 3.7 seconds. This innovative system demonstrates BENDA’s commitment to reimagining two-wheel performance through intelligent power integration.

Atlas 1000 and Supernovae 1000: beyond the road

BENDA also expanded its vision of mobility with the debut of the Atlas 1000, a high-performance snow vehicle extending the brand’s engineering expertise into new off-road territories. The company also confirmed that the Supernovae 1000 will enter global mass production in 2026, further strengthening BENDA’s leadership in the high-performance SSV segment. Together, these introductions highlight BENDA’s ambition to merge aesthetic design with functional innovation across multiple terrains.

From China to Europe, from Europe to the world

EICMA 2025 marked a milestone in BENDA’s international expansion. Every model, from the Dark Flag 950 and Rock 707 to the P51 Hybrid and Atlas 1000, represents a step toward a new era of global innovation.

As Libo Liu, BENDA’s General Manager for Europe, stated:

“The European Headquarters represent the next step in BENDA’s global evolution — a place where design, engineering, and culture meet to create something truly distinctive. Shaping the future of riding.”

For more information, please contact:

Benda Communications Team

[email protected]

www.bendakeeway.com

BendaEICMA 2025