PRESS RELEASE

Benda Shines at Malaysia Auto-Show 2024

Kuala Lumpur, May 17, 2024 – The Malaysia Auto-Show, the largest two-wheel event in Malaysia, took place at the Malaysia Agro Exposition Park Serdang (MAEPS). This event, organized by the Malaysia Automotive, Robotics and IoT Institute (MARii), showcased the latest vehicles in both the Internal Combustion Engine (ICE) and Electric Vehicles (EV) segments, spanning an impressive 40,000 square meters of exhibition space and attracting thousands of visitors.

Benda made a significant impact at the show with the launch of several exciting models that highlight the brand’s commitment to innovation and performance. Dante Bustos, CMO of the Keeway Group, delivered a compelling presentation on Benda’s latest offerings, emphasizing their cutting-edge technology and unique design elements.

Key Benda Models Launched:

Benda DarkFlag: Priced at RM 39,888.00, this model captures attention with its unique design and robust performance.
Benda Napoleon Bob: Priced at RM 27,888.00, known for its advanced features and stylish look.

Photo: Chief minister of selangor Malaysia Amirudin Shari on a Benda Napoleon Bob

In addition to Benda’s new models, the Keeway Group also introduced other noteworthy models:

Keeway Sixties 250: Priced at RM 13,888.00, this model highlights a blend of retro style and modern performance, appealing to those who appreciate both aesthetics and functionality.

Furthermore, for the first time, the legendary Morbidelli brand was introduced to the Malaysian market, following its recent acquisition by Bologna-based company MBP. This introduction was marked by the official launch of two new models: the C1002V, priced at RM 56,888.00, and the M502N, priced at RM 27,888.00. These models underscore Morbidelli's commitment to combining heritage with innovation.

About Benda:

Founded in 2016 as Hangzhou Saturn Power Technology Co., Ltd., Benda has rapidly grown with two factories and a strong focus on high-tech manufacturing. Recognized for its excellence in national road vehicle production, Benda collaborates closely with Keeway Group, leveraging a vast international network of distributors across Europe, Asia, North and South America. This partnership has brought innovative models like the Keeway Benda V-CRUISE and V302C to global markets, cementing Benda's reputation for cutting-edge design and performance.

About MForce:

MForce Bike Holdings Sdn. Bhd. is the company that distributes the Keeway Group brands in Malaysia. With a solid reputation in the motorcycle industry, MForce is dedicated to offering high-quality products and excellent customer service. Its commitment to innovation and customer satisfaction has made MForce a leader in the motorcycle market in Malaysia.

The Malaysian motorcycle market is robust and dynamic, with a strong demand for scooters and cruiser motorcycles. Scooters, in particular, are a popular choice due to their practicality and efficiency in navigating urban environments. The cruiser segment is also seeing significant interest, driven by consumers' desire for stylish and powerful bikes that offer a blend of comfort and performance.

The introduction of Benda’s latest models to Malaysia marks a significant milestone for the Keeway Group, as it continues to expand its global footprint and appeal to a new generation of motorcycle enthusiasts.

For more information, please contact:

Contact:

Become Benda Dealer in Malaysia, Please Visit: https://www.keewaybenda.com/my-en/become-a-dealer

Contact Benda in Malaysia, Please Visit: https://www.keewaybenda.com/my-en/contact-us

Official Website Benda in Malaysia: www.bendamotor.com.my